Well-written PR articles give you options to get more targeted web visits. This increases the demand for products or services. Your brand gets into a broader awareness. It is one of the forms of advertising and promotion, and at the same time an effective Internet marketing tool.
If you place appropriate backlinks in your text, you get more visitors. Additionally, backlinks will increase your ranking for robots, and you'll get higher in the search engine rankings. So the PR articles can bring you new clients in two ways.
PR articles cannot be ocched, nor should they be recognized as promotional text. Uninteresting and Machinable texts, adapted only to robots, no one will want to read. Such texts would not give you the benefit. It is necessary to adapt the texts well to the readers.